What is Strategy?
What is strategy? “What” is strategy! Or in other words a strategy is a actionable plan designed to achieve an overall aim or goal. The goal here is the “what” of your business. So to repeat, it is the “what” that is the strategy.
Strategy is also why your business succeeds. It is how you will leverage your competitive advantage. How you will succeed where others have failed. If two companies have access to the same resources (people, money, technology, knowledge, etc.), it is how you deploy your resources that make the difference in success. It is the execution of strategy that wins the war.